Jude Bellingham lookalike competition

I was brought in by Coolr to help out on Deliveroo’s reactive World Cup ideas. My job was concepting ideas for how Deliveroo could join the World Cup conversation in social.

The weather was hot, Jude Bellingham was hot. Everyone was thirsty.

That’s why we deicided to host a Jude Bellingham lookalike competition with loads of ice-cold drinks to quench thirsty Londoners.

And, boy, were they thirsty. The competition caught the public’s imagination and rode the wave of England’s World Cup hype appearing on countless videos, radio shows and even on Australian breakfast television.

Across TikTok and Instagram it generated over 23 million views in the first 24 hours.